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Saturday, January 18 • 3:00pm - 4:15pm
Using Video to Connect Customers with Where Their Food Comes From

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You have an opportunity to talk to customers about where their food comes from. By using video, you can create stories that convey your values to help foster customer loyalty and empower them with product knowledge to improve their future purchasing experience with your farm business. From comical to educational, there are many ways to create videos.

This workshop will cover how video marketing could work for you, the types of videos you could possibly create, how to make DIY video production as easy as possible, equipment needed, dos and don’ts, and ways to share them with your customers. After this session, you will be able to walk away with actionable steps that you can take to increase product awareness while creating a connection between consumers and their farmers.

Speakers
avatar for Kelly Nottermann

Kelly Nottermann

Communications Manager, Vermont Sustainable Jobs Fund
Kelly Nottermann is the Communications Manager for the Vermont Sustainable Jobs Fund. She manages marketing communications, public relations and social media for VSJF’s programs, including the Vermont Farm to Plate Network. She has held various marketing, writing and social media... Read More →


Saturday January 18, 2020 3:00pm - 4:15pm
Theater - Lake Morey Resort Fairlee, VT, USA

Attendees (3)